The new year is coming and is time to create a plan for adding content to your website. One of the easiest ways to get potential and current customers to return to your site is by adding useful content to your site regularly.
Creating a content plan of action can be broken down into four easy steps.
Step 1: Create a yearly goal. Maybe your goal is writing 52 articles a year to add to your website.
Step 2: Break the year down into months. 12 months a year. You can then create a theme for each month. Let’s say you operate a nutrition website. January can be Getting and staying on a diet for the new year. You can then develop articles around starting a new year’s diet and maintaining the diet.
Step 3: Decide on the articles that you will publish for the month. Decide on a publication date, say every Monday.
Step 4: Spend each day researching and writing your article. Write your first draft, review and polish, then publish to your website.
The key to accomplishing your yearly goal is to remain consistent, set a schedule and break large goals into small manageable goals.
Have you started working on your marketing goals for 2009?